Strategic Guidance for MedTech Start-Ups
Breaking into the medtech market requires more than a great product. Launch Med Tech Consulting partners with start-ups to build tailored strategies that accelerate growth, streamline commercialization, and unlock global opportunities.
Go to Market Planning
We specialize in custom strategy development to accelerate the adoption of your medical technology. Our services are uniquely tailored to help you achieve your commercialization goals, ensuring the successful launch of your healthcare innovations.
Branding and Positioning
We are privileged to have partnered with a diverse range of clients across a number of specialities, allowing us to identify unique selling propositions and establish a brand identity that will drive adoption.
ABOUT US
Launch Med Tech Consulting is led by Brett Prince, a 20-year veteran of the medical technology industry. Brett has held leadership roles at world-class organizations including GE Healthcare, Fresenius Medical Care, Abiomed, and emerging innovators such as Corindus Vascular Robotics and Precision Therapeutics (now Helomics).
With deep expertise spanning direct sales, salesforce design, sales management, product launch, upstream & downstream marketing, patient outreach, and KOL relationships, Brett and his network bring the insight and strategy your company needs to succeed in the U.S. and globally.
We take pride in our role in transforming ideas into impactful solutions. We are passionate about advancing healthcare and are driven by the desire to make a meaningful difference in the industry.
OUR LAUNCH BUILDING BLOCKS
Our experience shows us that successful launches have strong plans for each of a few key elements. We'll work with you to ensure your launch succeeds in these areas
Awareness
Omni-channel strategic awareness campaigns ensure clinicians, patients, and decision-makers know your solution exists and why it matters.
Clinical Training
Customers need to be comfortable with the product to adopt it. A comprehensive training plan ensures successful early customer launches
Reimbursement Strategy
No payment, no adoption. Aligning your launch with a clear coding, coverage, and reimbursement pathway removes barriers and drives commercial viability.
Society/KOL Engagement
Partnerships with professional societies and influential key opinion leaders (KOLs) validate your product, build credibility, and open doors to broader adoption
Field Team Readiness
Your sales team is the face of your company. Comprehensive training ensures consistent messaging, strong product knowledge, and confidence in the field.